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Consumer Behavior in Selecting Halal-Certified Food Products Among Residents of the Nupo Temporary Shelter for Refugees Fleeing Conflict, Umphang District, Tak Province |
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| รหัสดีโอไอ | |
| Creator | Wachira Singkong |
| Title | Consumer Behavior in Selecting Halal-Certified Food Products Among Residents of the Nupo Temporary Shelter for Refugees Fleeing Conflict, Umphang District, Tak Province |
| Contributor | Sasithorn Promson, Boonyakrit Rattanapun, Chookiat Nuamai, Kritsda Kaweewong |
| Publisher | Faculty of Islamic Sciences, Prince of Songkla Univeristy |
| Publication Year | 2567 |
| Journal Title | Journal of Islamic Studies, Prince of Songkla University |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 29-44 |
| Keyword | Halal food, Purchasing behavior, Temporary shelter areas, Conflict refugees, Muslim consumer marketing |
| URL Website | https://so03.tci-thaijo.org/index.php/JOIS |
| Website title | Journal of Islamic Studies, Prince of Songkla University |
| ISSN | 2697-3979 |
| Abstract | Objective: To compare the factors influencing consumers' purchasing decisions for halal-certified food products with personal factors, and to study the purchasing behavior of consumers regarding halal-certified food products.Methodology: Data were collected from 382 consumers in the refugee shelter area in Ban Nu Po, Umphang District, Tak Province, using questionnaires. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Inferential statistics, such as the t-test for comparing the means of two groups and the F-test for comparing the means of more than two groups using one-way ANOVA and LSD for pairwise comparisons, were also used. The significance level was set at 0.05.Research findings: Overall, consumers consider the factors influencing their decision to purchase Halal-certified food products in the refugee shelter area to be of moderate importance. When considering individual aspects, the highest importance was given to the product itself, followed by price. Hypothesis testing revealed significant differences in the importance of these factors based on gender, age, education, occupation, and income levels at the 0.05 level of significance. In terms of purchasing behavior, consumers preferred to buy from fresh markets and chose semi-processed Halal foods, primarily due to religious adherence. Most consumers purchased Halal food 1-2 times a week for family consumption, with family members being the main influencers and information sources about Halal food. The average spending per purchase was less than or equal to one hundred baht.Contributions: The research findings provide guidelines for food manufacturing companies targeting Muslim consumers to plan their marketing strategies effectively concerning product development, pricing, distribution, and promotions to suit their customer base. This research also offers information and directions for those interested in studying consumer behavior towards Halal-certified products. |
