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Structural Equation Model of Factors Affecting Marketing Performance of Thai SME Entrepreneurs under the Trump Tariff Policy |
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| รหัสดีโอไอ | |
| Creator | Thanida Kitjarak |
| Title | Structural Equation Model of Factors Affecting Marketing Performance of Thai SME Entrepreneurs under the Trump Tariff Policy |
| Contributor | Sudtirak Nutchanat |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2569 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 321-339 |
| Keyword | External Pressures from Tax Policy, Strategic Adaptation of the Organization, Marketing Innovation, Marketing Performance, Entrepreneur Thai SMEs |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18314 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
