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Causal Factors of Affecting the Service, Satisfaction and Organizational Performance of the National Sports Development Fund, Thailand |
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| รหัสดีโอไอ | |
| Creator | Chompoo Saisama |
| Title | Causal Factors of Affecting the Service, Satisfaction and Organizational Performance of the National Sports Development Fund, Thailand |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2567 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 254-268 |
| Keyword | Service, Satisfaction, Organizational Performance |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17771 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This research aims to (1) study the causal factors affecting organizational performance, (2) ) study the causal factors affecting Satisfaction (3) study the causal factors affecting Service. The quantitative methodology was applied with data collection through questionnaires undertaken with 400 informants. Statistics used in hypothesis include Structural Equation Modeling Analysis (SEM). The results showed that 1) the service caused a positive direct effect towards the satisfaction, 2) the service caused a positive direct effect towards the organizational performance, 3) satisfaction caused a positive direct effect towards the organizational performance, 4) alliance building caused a positive direct effect towards the service, and 5) change management caused a positive direct effect towards the service. Confirmatory factor analysis found that hypothesized model is consistent with the model has high accuracy. Considered from = 96.07, p-value = 0.14 and the CFI = 1.00.Benefits from this research can be used explain the causal relationship and satisfaction result from service affecting the organizational performance of the National Sports Development Fund Thailand and the findings can be further applied as a guideline of management for sustainable organizational performance. |
