|
Mutelu tourism: Wat Chedi (Ai Khai), Nakhon Sri Thammarat Province |
|---|---|
| รหัสดีโอไอ | |
| Creator | Pattanun Atitang |
| Title | Mutelu tourism: Wat Chedi (Ai Khai), Nakhon Sri Thammarat Province |
| Contributor | Taechita Suttirak, Kunwadee Janwichian, Wisut Petcharat, Waraporn Kanchanakrod |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2567 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 244-253 |
| Keyword | Mutelu tourism, Traditional theory, Service quality |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17771 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | "Mutelu" tourism or faith-based tourism It is getting great attention for the tourism industry. And Thailand is a travel destination with a unique culture. linked to identity Local beliefs that answer the needs of faith tourism very well. This article aims to study traditional theory. and service quality that affects the decision to visit Mutelu tourists at Wat Chedi (Ai Khai), Nakhon Si Thammarat Province. The results of the study found that Mutelu Tourism Make people follow, conform, and be seen by the group or reference person. Have the ability to recognize beliefs about goodness. Especially in the area of life Make people exempt from prohibitions Follow the rules, regulations of society, community, and guidelines for living life. Including elements to measure service quality in 5 dimensions: reliability, responsiveness, confidence, empathy, and tangibles. It will help create power in various fields, creating a competitive advantage. Create a good image. Customers are willing to pay in exchange for good service. When loyalty arises, it will create more repeat purchases and It is also an important tool for advertising to new customers to use the service by word of mouth as well. |
