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Motivations to Choose the Bachelor of Accountancy (International) ProgramAmong the Senior High School Students Studying in International Programs |
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| รหัสดีโอไอ | |
| Creator | Thanida Uthayapong |
| Title | Motivations to Choose the Bachelor of Accountancy (International) ProgramAmong the Senior High School Students Studying in International Programs |
| Contributor | Pinprapha Saengchan, Piyada Daowadung, Anurak Thongsukhowong, Sirilak Suttachai |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2565 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 352-364 |
| Keyword | Bachelor of Accountancy Program, International school, Motivations in selectingundergraduate programs |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17221 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5824 |
| Abstract | This research aims to investigate the senior high school students' motivations inselecting the Bachelor of Accountancy (International) Program (B.Acc International Program)for their undergraduate education. The research samples are the students who are studyingin the international/English programs, which are taught in 154 schools in Thailand. Thequestionnaires were sent to these schools and 289 respondents answered. The descriptivestatistics (such as frequency, percentage, mean, and standard deviation) and the logisticregression method were employed to analyze data.The results show that the most significant motivation that the B.Acc program shouldpay attention is 'advertisement and public relations', because it could significantly increasethe interest of the senior high school students toward the B.Acc program, consequently thestudents possibly choose the program for their undergraduate level. Furthermore, findingsindicate that the location and learning system including extracurricular activities could increasethe students' interest in the B.Acc International Program. |
