|
Financial Literacy, Factors and Motivations of Investment Decisioninfluencing on Investment Behavior in the Stock Exchange of Thailandamong investors in Bangkok. |
|---|---|
| รหัสดีโอไอ | |
| Creator | Supaporn Phengpis |
| Title | Financial Literacy, Factors and Motivations of Investment Decisioninfluencing on Investment Behavior in the Stock Exchange of Thailandamong investors in Bangkok. |
| Contributor | Natdanai Aleenajitpong |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2565 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 328-340 |
| Keyword | Financial Literacy, Investment Decision, Motivation of Investment Decision, Investment Behavior Investment Behavior |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17221 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5822 |
| Abstract | The objectives of this study were (1) to examine the differences of demographiccharacteristics and their association with investment behavior, (2) to study financial literacyand its relationship with factors of investment decision, motivation of investment decision andinvestment behavior, (3) to study factors of investment decision and its relationship withinvestment behavior, and (4) to study motivation of investment decision and its relationshipwith investment behavior in the stock exchange of Thailand among investors in Bangkok.This study employed a quantitative approach. Data were collected from questionnaireswith a sample of 460 investors, and they were statistically analyzed by bivariate analysis,analysis of variance, and a structural equation modeling.Major Results: (1) demographic characteristics, consisting of age, status, occupation,income, experience, holding period, the number of stocks, payment method, place, andamount of money used for investment, were associated with investment behavior, (2) financialliteracy was positively related to factors of investment decision, motivation of investmentdecision and investment behavior, (3) factors of investment decision was related to investmentbehavior, and (4) motivation of investment decision was positively related to investmentbehavior, with a significance level of 0.05. |
