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The Decision to Choose Accommodation Services for Thai Tourists in Suphan Buri Province from the Service Marketing Mix |
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| รหัสดีโอไอ | |
| Creator | Jinda Tubtemdee |
| Title | The Decision to Choose Accommodation Services for Thai Tourists in Suphan Buri Province from the Service Marketing Mix |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2564 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 446-456 |
| Keyword | service marketing mix, Thai tourists, accommodation selection behavior |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17070 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5828 |
| Abstract | The objectives of this research were to study 1) the decision to use accommodation services of Thai tourists in Suphanburi Province. from the service marketing mix when classified by personal factors (2) decision to choose accommodation services of Thai tourists in Suphanburi Province from the service marketing mix when classified by accommodation selection behavior. The researcher collected data from 400 Thai tourists using Convenience Sampling method. Data were analyzed using descriptive statistics such as percentage, mean, standard deviation. and inferential statistics by using the t test and one-way analysis of variance. The results showed that 1. The decision to choose accommodation services for Thai tourists in Suphan Buri Province from the service marketing mix when classified by personal factors are different by gender statistically significant. 2. The decision to choose accommodation services for Thai tourists in Suphan Buri Province from the service marketing mix when classified by accommodation selection behavior are different according to travel frequency main purpose travel companion source of information and cost per time statistically significant. |
