Service quality of The War Veterans Organization under The Royal Patronage of His Majesty the King.
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Creator Thapat Chunyindee
Title Service quality of The War Veterans Organization under The Royal Patronage of His Majesty the King.
Contributor Tanakorn Pratumsrikajorn, Seri Changthong, Duangjai Kongkaluang, Marisa Sujitvanich, Patcharakan Nimitsadikul
Publisher Faculty of Management Science Nakhon Pathom Rajabhat University.
Publication Year 2564
Journal Title Journal of Management Science Nakhon Pathom Rajabhat University
Journal Vol. 8
Journal No. 1
Page no. 246-253
Keyword Service Quality, Service satisfaction, the War Veterans Organization under the Royal Patronage of His Majesty the King
URL Website https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/16821
Website title https://so03.tci-thaijo.org/index.php/JMSNPRU/index
ISSN 2392-5817
Abstract The research aimed (1) to investigate the levels of service quality and service satisfaction of the War Veterans Organization under the Royal Patronage of His Majesty the King, (2) to examine levels of satisfaction toward the service of the War Veterans Organization under the Royal Patronage of His Majesty the King and (3) to examine service quality of the War Veterans Organization under the Royal Patronage of His Majesty the King affecting to the war veterans' satisfaction. The quantitative methodology was used. Numbers of the population were uncertain. The sample was 370 out of uncertain numbers of service users at the War Veterans Organization under the Royal Patronage of His Majesty the King collected by convenience sampling. Data were analyzed by using descriptive statistics: frequency, percentage, mean and standard deviation, and using multiple linear regression with enter regression. The findings were that (1) the level of service quality was at the highest level; (2) users' satisfaction was at the highest level and (3) service quality affected positively on the satisfaction of the service quality with a statistical significance which was in accordance with the hypothesis. The satisfaction can be predicted 77 percent. The prediction equation was Y = .343** +.321X1**+.165X2**+ .517X3**+.115X4**+.453X5**
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