Organizational culture factors affecting employee commitment in the ceramicindustry Ratchaburi province
รหัสดีโอไอ
Creator Nantana Maspakorn
Title Organizational culture factors affecting employee commitment in the ceramicindustry Ratchaburi province
Publisher Faculty of Management Science Nakhon Pathom Rajabhat University
Publication Year 2561
Journal Title Journal of Management Science Nakhon Pathom Rajabhat University
Journal Vol. 5
Journal No. 1
Page no. 31-41
Keyword organizational culture, organizational commitment, ceramic industry in Ratchaburi Province
URL Website https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/11674
Website title https://so03.tci-thaijo.org/index.php/JMSNPRU/index
ISSN 2392-5817
Abstract The objectives of this research were to: 1) study the perception levels oforganizational culture and organizational commitment of employees of ceramic industry; 2)analyze the organizational culture factors affecting organizational commitment of employeesof ceramic industry; and 3) identify the guidelines for developing organizational commitmentof employees of ceramic industry. The research sample consisted of 370 employees ofceramic industry in Ratchaburi Province, derived by simple random sampling; and 4 keyinformants derived by purposive sampling. The research instruments, constructed by theresearcher, were a questionnaire with IOC content between 0.67-1.00 and the internalconsistency reliability coefficients of 0.93, and an interview form. Data were analyzed withpercentage, mean, standard deviation, t-test, one-way analysis of variance, least significantdifference analysis, correlation coefficient, stepwise multiple regression, and contentanalysis.The results were as follows:1. Overall, the employees of ceramic industry perceived organizational culture at ahigh level. The aspects were power distance, long-term orientation, uncertainty avoidance,individualism and collectivism, and masculinity and femininity. Additionally, the level oforganizational commitment was overall at a high level. The aspects were normativecommitment, continuance commitment, and affective commitment.2. The organizational culture factors in aspects of long-term orientation, individualismand collectivism, and power distance together predicted organizational commitment at the percentageof 37.80 with statistical significance at .05. The regression equation was ? = 0.25+ 0.42(X 2)+0.38(X5) +0.38(X1).3. The guidelines for developing organizational commitment of employees ofceramic industry were as follows: 1) in affective aspect, the employees should help eachother, have good human relations, participate in problem solving, and act with fairness; 2) incontinuance aspect, the organization should provide compensation, good welfare, andsafety at work; and 3) in normative aspect, the organization should create shared cultureand rely on good governance which affected employees' commitment with theorganization.
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