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A Field Trip Approach to Studying the Role of Tour Guides in Shaping the Tourist Experience |
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| รหัสดีโอไอ | |
| Creator | Chai Ching Tan |
| Title | A Field Trip Approach to Studying the Role of Tour Guides in Shaping the Tourist Experience |
| Publisher | Center for Research on Plurality in the Mekong Region (CERP) |
| Publication Year | 2560 |
| Journal Title | Journal of Mekong Societies |
| Journal Vol. | 13 |
| Journal No. | 2 |
| Page no. | 23-44 |
| Keyword | tour guide, field trip, tourist learning, destination value, destination loyalty, stimulus-organism-response model |
| ISSN | 1686-6541 |
