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Using The Business Model Concept As A Broad-Based S-O-R (Stimulating-Organism- Response) Consumer Behavior Model For Tourism Industry: The Case Of Bagan, Myanmar |
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| รหัสดีโอไอ | |
| Creator | 1. Aung Zaw Moe 2. Chai Ching Tan |
| Title | Using The Business Model Concept As A Broad-Based S-O-R (Stimulating-Organism- Response) Consumer Behavior Model For Tourism Industry: The Case Of Bagan, Myanmar |
| Publisher | Center for Research on Plurality in the Mekong Region (CERP) |
| Publication Year | 2559 |
| Journal Title | Journal of Mekong Societies |
| Journal Vol. | 12 |
| Journal No. | 2 |
| Page no. | 21-44 |
| Keyword | business model, tourism, consumer behavior, tourist satisfaction, tourist loyalty, Bagan |
| ISSN | 1686-6541 |
