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A Study of Following News from News Agencies on Facebook and Political Preferences |
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| รหัสดีโอไอ | |
| Creator | Nattapong Kongaium |
| Title | A Study of Following News from News Agencies on Facebook and Political Preferences |
| Contributor | Chetneti Srisa-An |
| Publisher | The Association of Council of IT Deans (CITT) |
| Publication Year | 2566 |
| Journal Title | Journal of Information Science and Technology |
| Journal Vol. | 13 |
| Journal No. | 2 |
| Page no. | 79-88 |
| Keyword | News Agency on Facebook, Political Party, Statistical Significance |
| URL Website | https://tci-thaijo.org/index.php/JIST |
| Website title | Journal of Information Science and Technology |
| ISSN | 2651-1053 |
| Abstract | The objectives of this research are 1) to study the behavior of receiving media from Thailand's news agencies on Facebook medium to be able to use in the news agency's public relations planning. 2) To study a relationship between preferences for political parties and news agencies on Facebook. The results showed that most of the respondents were female, aged between 26-43 years old, educated at a bachelor's degree. Have a career in government service/state enterprise and average monthly income between 15,001 - 30,000 baht, having a single status and having 3-4 family members. The news and the main occupation had a statistically significant relationship. In the aspect of the hypothesis, the relationship between news agencies on Facebook. With political party preference was found to have a statistically significant relationship. |
