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Application and Analysis of Color Information using Tourist Attraction Image Processing for Souvenir Packaging Design |
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| รหัสดีโอไอ | |
| Creator | Thitiporn Lertrusdachakul |
| Title | Application and Analysis of Color Information using Tourist Attraction Image Processing for Souvenir Packaging Design |
| Contributor | Kanakarn Ruxpaitoon, Kasem Thiptarajan |
| Publisher | Faculty of Information Science and Technology, Mahanakorn University of Technology |
| Publication Year | 2563 |
| Journal Title | Journal of Information Science and Technology |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 48-58 |
| Keyword | Color Analysis, Color Image Scale, Packaging Design, Souvenir |
| URL Website | https://tci-thaijo.org/index.php/JIST |
| Website title | Journal of Information Science and Technology |
| ISSN | 2651-1053 |
| Abstract | Packaging is the external appearance that creates the first impression andstimulates the needs of customers. The beautiful packaging with unique and consistent designparticularly for souvenir of tourism will assist in product recognition and attract customers'attention to create the story and increase the product value. As the color has greatly affected thepsychological perception, this research therefore proposes the color analysis by imageprocessing and applies to the design of souvenir packaging to communicate the meaning andconvey the emotions of embedded image of the tourist attraction. The design concept andrecommended colors are obtained from the analysis of representative colors, color image scaleand place information. The representative colors are based on k-means clustering and theinvestigation from an art expert. The packaging designs of plai balm, plai oil and aroma oil;souvenirs of famous tourist attraction in Thailand, are used as the case studies in this research.The proposed design integrates the concept extracted from the image color analysis of overallexterior architecture and color tone of harmonious meaning. The evaluation results show thatmost respondents are more interested in buying the proposed packaging designs than theoriginal ones. The results of design evaluation in perception of embedded feeling, desire ofpurchase and the suitability of color usage are all in high levels. The comments and suggestionsfrom respondents are introduced to improve for more perfect packaging design. |
