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Guidelines for Enhancing Digital Technology Capabilities to Promote Community-Based Tourism in Chulabhorn District, Nakhon Si Thammarat ProvinceAuthors |
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| รหัสดีโอไอ | |
| Creator | Kanlayanee Tongliemnak |
| Title | Guidelines for Enhancing Digital Technology Capabilities to Promote Community-Based Tourism in Chulabhorn District, Nakhon Si Thammarat ProvinceAuthors |
| Contributor | Chariya Nonthakarn, Visalak Khunthanarungrot |
| Publisher | Department of Information Science, Faculty of Humanities and Social Sciences, Khon Kaen University |
| Publication Year | 2568 |
| Journal Title | Journal of Information Science Research and Practice |
| Journal Vol. | 43 |
| Journal No. | 4 |
| Page no. | 1–19 |
| Keyword | Community-based tourism, Digital technology capabilities, Chulabhorn district, Nakhon Si Thammarat province |
| URL Website | https://so03.tci-thaijo.org/index.php/jiskku |
| Website title | Journal of Information Science Research and Practice |
| ISSN | 3027-6586 |
| Abstract | Purpose: 1) To examine the problems, needs, and self-perceived digital technology competencies of community members regarding community-based tourism in Chulabhorn District; 2) To develop guidelines for enhancing the digital technology capabilities of these community members to support community-based tourism in Chulabhorn District.Methodology: A mixed-methods approach was employed, collecting quantitative data from 255 participants using a self-assessment questionnaire on digital technology capabilities, alongside qualitative data from focus group discussions with 20 stakeholders and facilitated by five academic experts. The synthesized findings informed the development of human resource development guidelines to enhance digital technology capabilities for promoting community-based tourism in Chulabhorn District, Nakhon Si Thammarat Province.Findings: The community’s self-perceived digital technology capabilities for promoting community-based tourism were at a moderate level. Consistent quantitative and qualitative results confirmed the appropriateness of the MOUSE framework. The proposed human resource development approach for enhancing digital technology capabilities in Chulabhorn District consists of three components: (1) a short-course training program aligned with community needs; (2) a Knowledge Hub to drive learning and serve as a central source of information; and (3) the use of E-learning as a mechanism for delivering digital content and online learning activities from the Knowledge Hub to community members in Chulabhorn District.Applications of this study: Applying the human resource development guidelines for enhancing digital technology capabilities to promote the sustainable use of digital technologies in community-based tourism in Chulabhorn District. |
