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Factors Influencing Intention to Play Games Which Affects Consumption Through Electronic Commerce Apps |
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| รหัสดีโอไอ | |
| Creator | Thanawat Kirawit |
| Title | Factors Influencing Intention to Play Games Which Affects Consumption Through Electronic Commerce Apps |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2567 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 56 |
| Keyword | Playing games, Shopping apps, Shopee, Lazada, Products and services |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research was to examine the factors influencing to play game that affect e-commerce app purchases. |
