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The Effect of Privacy Concern over Intention to Purchase in Social Commerce |
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| รหัสดีโอไอ | |
| Creator | Bannawit Hemvasdukij |
| Title | The Effect of Privacy Concern over Intention to Purchase in Social Commerce |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2565 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 29 |
| Keyword | Theory of Privacy Calculus, Theory of Procedural Fairness, Theory of Consumption Value, Privacy Concern, Social Commerce |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to examine the effect of privacy concerns on intention to purchase in social commerce. |
