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Factors Influencing Consumers' Expense in Mobile Game (In-App Purchase) |
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| รหัสดีโอไอ | |
| Creator | Suthichai Pattarasopark |
| Title | Factors Influencing Consumers' Expense in Mobile Game (In-App Purchase) |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 56 |
| Keyword | Perceived value, Customer engagement, Theory of planned behavior, Mobile game, Purchase intention |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research was to study factors influencing purchase intention and amount of money to be spent via In-app purchase (IAP) system. |
