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Factors Influencing Purchase Intention of Online Game Items : A Case Study of KARDRIDER RUSH+ |
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| รหัสดีโอไอ | |
| Creator | Nitchakarn Mahakijthiradej |
| Title | Factors Influencing Purchase Intention of Online Game Items : A Case Study of KARDRIDER RUSH+ |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 40 |
| Keyword | Technology Acceptance Model, Purchase Intention, Mobile Online Game, game Item, Virtual Goods |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research was to study factors influencing purchase intention for KardRider Rush+ games. |
