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Factors that Influence College Online Marketing Group Members' Intention to Purchase and Continuance to Use the Markets in Website Facebook |
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| รหัสดีโอไอ | |
| Creator | Patchara Mitanee |
| Title | Factors that Influence College Online Marketing Group Members' Intention to Purchase and Continuance to Use the Markets in Website Facebook |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 22 |
| Keyword | Online marketplace, Expectation-confirmation, Marketing mix, Participation |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this research was to study that factor composed of enjoyment, time saving, convenience satisfaction, product value, and product variety affect continuance to use and intention to buy product from marketplace groups. |
