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The Impact of Online Advertising on Purchase Intentions |
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| รหัสดีโอไอ | |
| Creator | Maytee Rahurak and Surat Kointarangkul |
| Title | The Impact of Online Advertising on Purchase Intentions |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 1 |
| Page no. | 64 |
| Keyword | Information richness, Experience, Customer trust, Customer commitment |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to examine the factors affecting intention to purchase products advertising via internet. |
