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Exploring the extension of theories in technology acceptance on factors influencing online purchase |
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| รหัสดีโอไอ | |
| Creator | Kamonchanok Chuaychoogul and Nitaya Wongpinunwatana |
| Title | Exploring the extension of theories in technology acceptance on factors influencing online purchase |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 3 |
| Page no. | 74 |
| Keyword | Theory of reasoned action (TRA), Theory of planned behavior (TPB), Diffusion innovation theory (DIO), Technology acceptance model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Online purchase |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this exploring the extension of theories is to explain the similarity and difference among theories. |
