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Using Data Mining for Black Dietary Supplements to Determine Guidelines for Increasing the Market Share of Pharmacy Chain AA by Studying the Behavior of Consumers Who Buy Competing Products of Rapidminer |
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| รหัสดีโอไอ | |
| Creator | Pimpanit Sittinawawit and Thunyanee Pothisarn |
| Title | Using Data Mining for Black Dietary Supplements to Determine Guidelines for Increasing the Market Share of Pharmacy Chain AA by Studying the Behavior of Consumers Who Buy Competing Products of Rapidminer |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2563 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 6 |
| Journal No. | 3 |
| Page no. | 56 |
| Keyword | Data mining, CRISP-DM, RFM, FP-Growth, Association rules, Cluster |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this research is to study the behavior of consumers who buy competitors' products. The study uses data mining techniques which are association rules with FP-Growth and clustering with RFM to analyze customer data. |
