|
A Study of the Online Customer Experiences Affecting the Purchase Decision for Premium Skin Cares |
|---|---|
| รหัสดีโอไอ | |
| Creator | Satawut Nongharnpitak |
| Title | A Study of the Online Customer Experiences Affecting the Purchase Decision for Premium Skin Cares |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2563 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 6 |
| Journal No. | 3 |
| Page no. | 29 |
| Keyword | Premium skin care, Online customer Experience, Purchase decision |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research is to study the reasons why the online customer experience in each dimension which consists of Informativeness, Entertainment, Social Presence and Sensory Appeal affect the purchase of premium skincare products in online channel. |
