|
Factors that Affect Intention to Purchase Monthly Makeup Subscription Box: Case Study of Sephora Play! |
|---|---|
| รหัสดีโอไอ | |
| Creator | Patcharaporn Hongratanauthai |
| Title | Factors that Affect Intention to Purchase Monthly Makeup Subscription Box: Case Study of Sephora Play! |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2563 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 6 |
| Journal No. | 3 |
| Page no. | 6 |
| Keyword | Attitude towards subscription service, Purchasing online beauty product, Intention to purchase, Monthly makeup subscription box SEPHORA PLAY! |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to examine the factors that influenced the intention to purchase monthly makeup subscription box. |
