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Factors Influencing Continuance Intention to Use Cloud CRM |
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| รหัสดีโอไอ | |
| Creator | Thanyarat Isaraviriyakul |
| Title | Factors Influencing Continuance Intention to Use Cloud CRM |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2563 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 6 |
| Journal No. | 2 |
| Page no. | 74 |
| Keyword | Continuance intention to use, Cloud CRM, Expectation Confirmation Theory |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to investigate the factors influencing continuance intention to use cloud CRM. |
