|
The Impact of Electronic Word of Mouth on Online Shopping Behavior |
|---|---|
| รหัสดีโอไอ | |
| Creator | Kantika Jittijarunglap |
| Title | The Impact of Electronic Word of Mouth on Online Shopping Behavior |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 43 |
| Keyword | Electronic word of mouth (eWOM), intention to purchase, online shopping behavior |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this study is to examine the impact of electronic word of mouth on online shopping behavior, brand image, trust, perceived value, and intention to purchase. |
