|
Factors affecting Decision to Block Digital Advertising by Using Ad Blocking in Thailand: Case Study of Youtube |
|---|---|
| รหัสดีโอไอ | |
| Creator | Natthaphon Phruksawanprasut |
| Title | Factors affecting Decision to Block Digital Advertising by Using Ad Blocking in Thailand: Case Study of Youtube |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | 43 |
| Keyword | Attitude toward the Ad, Media exposure, Characteristics of Ad, Intention to Ad blocking, Annoyance, Ad blocking |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research is aimed to study the factors resulting in the decision to block the digital advertising on YouTube in Thailand. |
