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The Effect of Website Branding on Online Purchase Intention in the Context of Information Overload in Thailand |
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| รหัสดีโอไอ | |
| Creator | Nantawan Rodwatcharasewee |
| Title | The Effect of Website Branding on Online Purchase Intention in the Context of Information Overload in Thailand |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 2 |
| Page no. | 6 |
| Keyword | Website brand, Website awareness, Website image, Information overload, Information disorganization, Perceived risk, Purchase intention |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | Factors influencing how perceived risk impacts online purchase intention were studied. Website branding and information disorganization were examined in the context of information overload as basic factors. |
