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Factors Influencing the Intention to Choose Hotels in Thailand via Online Hotel Booking Service Providers |
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| รหัสดีโอไอ | |
| Creator | Satrirat Chansri |
| Title | Factors Influencing the Intention to Choose Hotels in Thailand via Online Hotel Booking Service Providers |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 34 |
| Keyword | Intention to choose hotels in Thailand, Trust in e-intermediary, Electronic word-of-mouth communication, Online hotel booking service providers |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research had a purpose to study factors influencing the intention to choose hotels in Thailand via online hotel booking service providers. |
