|
The Influence of Electronic Word of Mouth (eWOM) Affecting the Intention to Book Hotel |
|---|---|
| รหัสดีโอไอ | |
| Creator | Darin Chitsuvan |
| Title | The Influence of Electronic Word of Mouth (eWOM) Affecting the Intention to Book Hotel |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 22 |
| Keyword | eWOM, Credibility, Hotel booking, Intention to purchase |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | How Electronic Word of Mouth (eWOM) affects the intention to book hotel in Thailand was studied. |
