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Factors Affecting Consumer's Brand Loyalty of Online Auction Website |
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| รหัสดีโอไอ | |
| Creator | Phattiya Ratanamungala |
| Title | Factors Affecting Consumer's Brand Loyalty of Online Auction Website |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 2 |
| Page no. | 74 |
| Keyword | Online Auction, website loyalty, Website |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research aims to study the factors that affect the online auctioneer's loyalty to the online auction site. |
