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Strategic Planning for Competitive Advantage in Lingerie Industry: A Case Study from Victor Public Company Limited |
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| รหัสดีโอไอ | |
| Creator | Orawan Chiengsirisupawong |
| Title | Strategic Planning for Competitive Advantage in Lingerie Industry: A Case Study from Victor Public Company Limited |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2560 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 6 |
| Keyword | competitive advantage, strategic planning, lingerie industry |
| ISSN | 2465-4264 |
| Abstract | Victor, formerly known as International Cosmetics Public Co., Ltd., was founded in 1964, selling cosmetic products at first, and later fashion products, foods, and household items. |
