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Argument Quality and its Source Credibility Effect Customer's Decision to Use Information from WebBoard as to Which Products or Services to Choose from |
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| รหัสดีโอไอ | |
| Creator | 1. Bongkochrat Phobthaworn 2. Panjarasee Punnachaiya |
| Title | Argument Quality and its Source Credibility Effect Customer's Decision to Use Information from WebBoard as to Which Products or Services to Choose from |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2558 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 102 |
| Keyword | Information Adoption Model, Argument Quality, Web board Credibility, Credibility of Argument Sender, Information Usefulness, Attitude toward Information of Argument, Information Adoption |
| ISSN | 2465-4264 |
| Abstract | The purpose of this quantitative research aims to study the argument quality on web board and the credibility of its source that influence consumers to purchase goods and services by bringing the factor of attitude toward information combined with the factors of source credibility, the perceived of Information usefulness and information adoption on purchasing goods and services in information adoption model theory (or IAM). The data were collected from 234 Thai people, both male and female, aged from 15 years and above who had used web board as an information recipient obtained from arguments for considering purchasing of goods and services, using an online questionnaire by placing a link of the questionnaire on Jeban.com website. |
