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The Foresight of English for Community-Based Tourism (CBT):A Case Study in Nam Nao District, Phetchabun Province, Thailand |
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| รหัสดีโอไอ | |
| Creator | Wanwisa Meunchong |
| Title | The Foresight of English for Community-Based Tourism (CBT):A Case Study in Nam Nao District, Phetchabun Province, Thailand |
| Contributor | Khomkrit Tachom |
| Publisher | คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏบุรีรัมย์ |
| Publication Year | 2566 |
| Journal Title | มนุษยสังคมสาร (มสส.) |
| Journal Vol. | 21 |
| Journal No. | 1 |
| Page no. | 235-251 |
| Keyword | foresight, English for tourism, community-based tourism |
| URL Website | https://so03.tci-thaijo.org/index.php/jhusoc |
| Website title | https://so03.tci-thaijo.org/index.php/jhusoc/article/view/266258 |
| ISSN | 2774-1451 |
| Abstract | This study aims to develop an appropriate foresight model of English for community-based tourism (CBT) in Phetchabun province. Seventeen participants were selected by purposive sampling method. The majority of them have been active with CBT for more than three years and have made important contributions to its evolution. The instruments used in this study were semi-structured interviews, document analysis, participant observation, and focus group discussion based on the ethnographically-informed method. The data were analyzed by content analysis and thematic analysis. There are two main findings on the role of English for CBT in the community and the appropriate foresight model of English for CBT in Phetchabun province. Regarding the role of English used by local entrepreneurs in the community was found that the English language becomes a lingua franca between CBT entrepreneurs and international visitors. Most entrepreneurs have a strategy for communication if they do not understand each other for example, using body language and Google Translate. In terms of the foresight model, the results reveal the following three scenarios. Firstly, “Driven Machinery” is compared to the need for English proficiency of CBT entrepreneurs. Second, “CBT Market” is implied as English for public relations in CBT. Finally, the “Community Learning Hub" is referred to the potential for CBT entrepreneurs in using English to communicate by utilizing the capacity of community members to support the community as well as develop a learning culture and autonomous learning, particularly in English language skills. |
