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Exploring the Virtual Linguistic Landscape of Chinese University Websites: A Focus on Internationalization and Multilingualism |
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| รหัสดีโอไอ | |
| Creator | Jinzhen Li |
| Title | Exploring the Virtual Linguistic Landscape of Chinese University Websites: A Focus on Internationalization and Multilingualism |
| Contributor | Sutraphorn Tantiniranat |
| Publisher | Faculty of Humanities and Social Sciences, Buriram Rajabhat University |
| Publication Year | 2566 |
| Journal Title | Journal of English Language and Linguistics (JEL) |
| Journal Vol. | 4 |
| Journal No. | 2 |
| Page no. | 62-80 |
| Keyword | Chinese university websites, English as a global language, internationalization of higher education, multilingualism, virtual linguistic landscape |
| URL Website | https://so17.tci-thaijo.org/index.php/JEL/index |
| Website title | https://so17.tci-thaijo.org/index.php/JEL/article/view/65 |
| ISSN | ISSN 2821-952X (Online) |
| Abstract | This study explored the Virtual Linguistic Landscape (VLL) in Chinese higher education amidst a strong government focus on internationalization. A descriptive qualitative methodology was adopted to investigate the VLL of the top 100 Chinese university websites. The focus was on language code selection, language distribution, and informational functions of these websites. The data analysis involved the use of frequencies and percentages to explore both the quantity and types of language displayed on universities’ homepages. Additionally, content analysis was employed to scrutinize the informational function of the content found on websites. The findings revealed that the majority (87%) of these websites were bilingual and used simplified/traditional Chinese and English. Additionally, 7% employed a multilingual approach, employing simplified Chinese, English, and other foreign languages. A minority of the participants (6%) adopted monolingualism. These websites disseminate various types of information, including general university details, admissions, academic units, research, campus life, international collaborations, academics, training, and talent recruitment. Notably, some websites feature information specific to the Chinese Communist Party and its cultural aspects. The prevalence of English content demonstrates top Chinese universities’ efforts to engage with the global community and enhance their international reputations. These findings add to the understanding of multilingualism and the roles of English in cyberspace, such as websites. |
