|
Boosting Digital Entrepreneurial Career Intention of Higher Education Students from the BBA Perspectives |
|---|---|
| รหัสดีโอไอ | |
| Creator | Thadathibesra Phuthong |
| Title | Boosting Digital Entrepreneurial Career Intention of Higher Education Students from the BBA Perspectives |
| Publisher | สถาบันเทคโนโลยีนวัตกรรมทางการศึกษาและการวิจัยแห่งสุวรรณภูมิ (สนว.) |
| Publication Year | 2567 |
| Journal Title | วารสารนวัตกรรมการศึกษาและการวิจัย |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 828-853 |
| Keyword | Digital Entrepreneurial Career Intention, Higher Education, BBA Student |
| URL Website | https://so03.tci-thaijo.org/index.php/jeir |
| ISSN | 3027-6446 |
| Abstract | This study aimed to develop a causal relationship model for the antecedents that boosted digital entrepreneurial career intention among BBA students in Thailand. Quantitative research was conducted using a self-administered questionnaire with validity from 0.67 to 1.00 and reliability 0.760 to 0.895. The study sample of 400 business management students was determined according to the sample size criterion in the structural equation model (SEM) analysis of Hair et al. (2014) and selected by nonprobability and purposive random sampling. The collected data were analysed for demographic information by descriptive statistics and partial least squares structural equation modeling (PLS-SEM) was used to test and validate the hypotheses. Findings revealed that conscientiousness through intrinsic motivation to become an entrepreneur was the most influential antecedent for digital entrepreneurial career intention. Implications of this study are significant for educational institutions, business incubators and other stakeholders. Areas for future research are also highlighted. |
