|
Cultural Communication Strategy for Tourism Promotion Of Yao Nationality By Douyin (TikTok)In Hezhou, Guangxi |
|---|---|
| รหัสดีโอไอ | |
| Creator | Wu Aiqiao |
| Title | Cultural Communication Strategy for Tourism Promotion Of Yao Nationality By Douyin (TikTok)In Hezhou, Guangxi |
| Publisher | Buddhist Studies Foundation Wat Buranasiri Matayaram |
| Publication Year | 2567 |
| Journal Title | Journal of Dhamma for Life |
| Journal Vol. | 30 |
| Journal No. | 3 |
| Page no. | 159-178 |
| Keyword | Cultural Communication, TourismPromotion, Yao Nationality, Douyin (TikTok), Hezhou in Guangxi |
| URL Website | https://so08.tci-thaijo.org/index.php/dhammalife/index |
| Website title | https://so08.tci-thaijo.org/index.php/dhammalife/article/view/2924 |
| ISSN | 2822-048X |
| Abstract | The purposes of this study were: 1) to study the relevant factors affecting the effectiveness of cultural communication strategy for tourism promotion of Yao nationality by Douyin (TikTok) in Hezhou, Guangxi. 2) to explore cultural communication strategy for tourism promotion of Yao nationality by Douyin (TikTok) in Hezhou, Guangxi. The research tools in qualitative research were in-depth interview guideline was conducted by in-depth interview 18 people related to the cultural communication of Yao nationality by Douyin (TikTok) in Hezhou, In the quantitative research, the research tool is a questionnaire, the research object is the tourists of the Yao cultural tourist attractions in Hezhou, and 400 samples are randomly selected. In this study, descriptive statistical analysis was used to analyze the data. The hypothesis of this study is that there is a correlation between the cultural communication of Yao nationality by Douyin (TikTok) in Hezhou and the tourism promotion of Hezhou. |
