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The Influence of Business and Non-Business Factors on Customer Retention in Telecommunication Industry in Guinea-Conakry: The Mediating Effect of Brand Image |
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| รหัสดีโอไอ | |
| Creator | Ousmane Conde |
| Title | The Influence of Business and Non-Business Factors on Customer Retention in Telecommunication Industry in Guinea-Conakry: The Mediating Effect of Brand Image |
| Contributor | Chutima Wangbenmad |
| Publisher | Naresuan University Graduate School |
| Publication Year | 2567 |
| Journal Title | Journal of Community Development Research (Humanities and Social Sciences) |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 106-126 |
| Keyword | Network Quality, Customer Service, CSR, Brand Image, Customer Retention |
| URL Website | https://www.journal.nu.ac.th/JCDR/article/view/Vol-17-No-2-2024-106-126 |
| Website title | Journal of Community Development Research (Humanities and Social Sciences) |
| ISSN | 2985-0231 |
