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Brand Authenticity and Consumers' Willingness to Recommend by Word-of-Mouth: The Mediating Effect of Brand Attachment |
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| รหัสดีโอไอ | |
| Creator | Lu Suo |
| Title | Brand Authenticity and Consumers' Willingness to Recommend by Word-of-Mouth: The Mediating Effect of Brand Attachment |
| Contributor | Yue Huang |
| Publisher | Naresuan University Graduate School |
| Publication Year | 2566 |
| Journal Title | Journal of Community Development Research (Humanities and Social Sciences) |
| Journal Vol. | 16 |
| Journal No. | 4 |
| Page no. | 73-90 |
| Keyword | Brand Attachment, Brand Authenticity, Cognitive-Affective-Behavioral Theory, Recommend by Word-of-Mouth, Self-congruity Theory |
| URL Website | https://www.journal.nu.ac.th/JCDR/article/view/Vol-16-No-4-2023-73-90 |
| Website title | Journal of Community Development Research (Humanities and Social Sciences) |
| ISSN | 2985-0231 |
