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Determinants of ERP Adoption in Thai SMEs: The Role of User Perceptions and Intercultural Communication Capability |
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| รหัสดีโอไอ | |
| Creator | Akkavee Poolsawad |
| Title | Determinants of ERP Adoption in Thai SMEs: The Role of User Perceptions and Intercultural Communication Capability |
| Contributor | Aunchistha Poo-Udom |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2569 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 49 |
| Journal No. | 190 (Apr-Jun 2026) |
| Page no. | 22 |
| Keyword | Technology-Organization-Environment, Intercultural Communication Competence, Perceived Usefulness, Perceived Ease of Use, ERP Adoption |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
