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The Impact of Big Data Analytics Capability on Supply Chain Innovation and Competitive Advantage of Restaurant Industry in Thailand |
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| รหัสดีโอไอ | |
| Creator | Siritida Songkhwan |
| Title | The Impact of Big Data Analytics Capability on Supply Chain Innovation and Competitive Advantage of Restaurant Industry in Thailand |
| Contributor | Chanchai Meathawiroon |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2569 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 49 |
| Journal No. | 189 (Jan-Mar 2026) |
| Page no. | 26 |
| Keyword | Big Data Analytics Capability, Supply Chain Innovation, Competitive Advantage |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
