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Development of Marketing Activities for Genius Rice Steamer of Innovative Woven Community Enterprise |
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| รหัสดีโอไอ | |
| Creator | Malinee Srimaitree; Nipha Chunhapinyokul |
| Title | Development of Marketing Activities for Genius Rice Steamer of Innovative Woven Community Enterprise |
| Publisher | Somsak Publisher |
| Publication Year | 2560 |
| Journal Title | Journal of Community Development and Life Quality |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 215-239 |
| Keyword | Rice steamer, development, marketing activities |
| ISSN | 2286-9825 |
| Abstract | The purpose of the research is to develop a market activities for genius rice steamer of the innovative woven community enterprise. This research is qualitative research. The key informants include the innovative community enterprise members, supporting government agencies representative, community marketing expert, and buyers of genius rice steamer of the innovative woven community enterprise products. The research was conducted using qualitative research. From the secondary data analysis to field studies by triangulation method for data reliability: with the depth interview, focus groups, and observation. The results showed that the development of marketing activities of the genius rice steamer of the innovative woven community enterprise in product, price, place, and promotion. The product contains a different product by developing a new product to offer a variety of choices for consumers, added value of the brand, which can be done by providing information about the product, and adding packaging together with the sale of other products. The price includes the price tag the retail price per unit and wholesale prices. The places include internet marketing, fairs, community store, and order from abroad. And the promotion consists of the elements in the fairs and official Facebook page of the product. |
