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Survey of Collagen Dietary Supplement Consumption in Chiang Rai Province |
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| รหัสดีโอไอ | |
| Creator | Narunan Wuttisin, Daraphan Sangziw and Wipada Chaiya |
| Title | Survey of Collagen Dietary Supplement Consumption in Chiang Rai Province |
| Publisher | Somsak Publisher |
| Publication Year | 2560 |
| Journal Title | Journal of Community Development and Life Quality |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 282-308 |
| Keyword | Collagen, collagen dietary supplement, consumption, marketing mix factors, Chiang Rai |
| ISSN | 2286-9828 |
| Abstract | This research aimed to survey the consumption of collagen dietary supplement and the factors influencing collagen consumption in Muang District, Chiang Rai province. The 400 respondents were selected to answer the questionnaires. Most respondents were female (85.25%) and aged between 21-25 years (50.50%). They were single (93.50%). The collagen consumption was inspired by their surrounding people (56.25%) and the consumption doses were 3,001-6,000 mg per day (53.50%). Most respondents (86.75%) studied the products information before actual use and consumed collagen which approved by the Thai Food and Drug Administration (94.50%). They were usually found information of collagen from internet and bought collagen at cosmetic shops (46.00%). Most of them took collagen for skin whitening (93.75%). They were consumed collagen for 1-4 months (68.25%) and many of them (73.25%) were discontinued to consume because the price was too high. Product factors had the most influence on their collagen consumption. Additionally, respondents who had different age, status, education level, occupation, and income had the significant different marketing mix levels (p<0.05). |
