|
Impacts of Marketing Mix on Organization Trustworthiness: A Case of Indian Small and Middle Enterprise Companies |
|---|---|
| รหัสดีโอไอ | |
| Creator | Neeraj Bali |
| Title | Impacts of Marketing Mix on Organization Trustworthiness: A Case of Indian Small and Middle Enterprise Companies |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2565 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 13 |
| Journal No. | 7 |
| Page no. | 13A7D: 1-7 |
| Keyword | Marketing strategy, Organization trustworthiness, Marketing in India, Python 3 Analysis, India SME. |
| URL Website | http://TuEngr.com/Vol13-7.html |
| Website title | ITJEMAST V13(7) 2022 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | The study focuses on the effect of the marketing mix (product, price, place, and promotion) on the organization's trustworthiness of Indian small and middle-sized companies. The explanatory design was used to complete the research and find the conclusions. The study was able to analyze the degree of impact of independent variables on the dependent variable. Company trustworthiness is a dependent variable in this study which is an asset to any organization to stand out amongst the competition to get a competitive advantage. Price was one of the most prominent factors which had an impact on an organization's trustworthiness. The second most important independent variable which has an impact on the dependent variable was the 'Product' |
