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Composition Optimal Marketing Strategy Using a Combination of Fuzzy Hierarchical Analysis Technique and SWOT Analysis for a Case of the Insurance Industry |
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| รหัสดีโอไอ | |
| Creator | Lale Shamsnejad, Malihe Taghdirifar |
| Title | Composition Optimal Marketing Strategy Using a Combination of Fuzzy Hierarchical Analysis Technique and SWOT Analysis for a Case of the Insurance Industry |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2565 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 13A1M: 1-11 |
| Keyword | Marketing strategy, Insurance industry, SWOT matrix, fuzzy hierarchical analysis, up-to-date technologies, online insurance purchase, FAHP. |
| URL Website | http://TuEngr.com/Vol13-1.html |
| Website title | ITJEMAST V13(1) 2022 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Marketing strategy, Insurance industry, SWOT matrix, fuzzy hierarchical analysis, up-to-date technologies, online insurance purchase; FAHP. |
