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AN EMPIRICAL STUDY OF SUSTAINABLE BUYING BEHAVIORS OF PAKISTANI CONSUMERS TOWARD CHINESE PRODUCTS |
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| รหัสดีโอไอ | |
| Creator | Hashim Ali, Abdul Majeed Khan, Benqian Li, Mehnaz, Arman Khan, Muhammadi. |
| Title | AN EMPIRICAL STUDY OF SUSTAINABLE BUYING BEHAVIORS OF PAKISTANI CONSUMERS TOWARD CHINESE PRODUCTS |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 4 |
| Page no. | 11A04L: 1-12 |
| Keyword | Product quality, Product price, Product brand, Product promotion, Sustainable consumer buying behavior. |
| URL Website | http://TuEngr.com/Vol11_4.html |
| Website title | ITJEMAST V11(4) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | The increasing popularity and development of Chinese products have been the prime interest of social sciences researchers. Additionally, a modest representation of Chinese products composed equality of outcomes has elevated the issue to understand why Pakistani consumers purchase Chinese products and what do consumers consider before buying. Therefore, this study investigates the gap in the perception of consumers of buying Chinese products in Pakistan. The contemporary investigation has been improved for how Pakistani consumers recognize Chinese products while making buying decisions. The tools of diverse opinions can positively affect their buying decisions. This paper contributes to different issues on sustainable CBB towards Chinese products. This study works in a range of approaches such as field experiments, surveys, scale improvement, and provisional assessment. Additionally, this study offers useful understandings about consumers' perception and consumption of different products that are unknown to their culture relatedness. The investigation suggests that Pakistani consumers are aware of the estimated price and quality of Chinese products. Hence, salespeople of Chinese products in Pakistan must be alert about quality, price, and knowledge about the improvement of products they are posing in the marketplace. Numerous significant results have been found in this study. |
