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FACTORS AFFECTING INTENTIONS TO USE CREDIT CARDS IN VIETNAM: AN EMPIRICAL RESEARCH BASED ON UTAUT |
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| รหัสดีโอไอ | |
| Creator | Thu-Trang Thi Doan |
| Title | FACTORS AFFECTING INTENTIONS TO USE CREDIT CARDS IN VIETNAM: AN EMPIRICAL RESEARCH BASED ON UTAUT |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 4 |
| Page no. | 11A04B: 1-11 |
| Keyword | Payment with credit card, Performance expectancy, Social influence, Facilitating conditions, Effort expectancy, Transaction with credit cards. |
| URL Website | http://TuEngr.com/Vol11_4.html |
| Website title | ITJEMAST V11(4) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | The paper examines factors that influence intentions to use credit cards in Vietnam. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical paradigm including four explanatory variables of intentions to use credit card services which are performance expectancy (PE), social influence (SI), effort expectancy (EE), and facilitating conditions (FC). The empirical results obtained a sample of 630 valid participants reveal the significant and concurrent impact of the four determinants. Specifically, performance expectancy and social influence exert the most significant impact on intentions of credit card use. We have confidence that the findings will provide banks with guidance in improving their services as well as developing their media and marketing strategies in order to highlight efficiency, ease of use, and convenience and popularity, thereby promoting the intention of credit card adoption. |
