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Effects of Luxury Brand Authenticity on Purchase Intention: An Empirical Investigation among Saudi Arabian Customers |
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| รหัสดีโอไอ | |
| Creator | Soad Abdullah Al-Meshal, Ghada Ahmed ALdrees, Haseebullah, Fozi Ali Belhaj |
| Title | Effects of Luxury Brand Authenticity on Purchase Intention: An Empirical Investigation among Saudi Arabian Customers |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 16 |
| Page no. | 11A16S: 1-10 |
| Keyword | Luxury brands, Saudi Arabia, Authenticity, Purchase intention, Social influence, Perceived value, Customer's behavior |
| URL Website | http://TuEngr.com/Vol11_13.html |
| Website title | ITJEMAST V11(16) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This research investigated the effects of luxury brand authenticity on purchase intentions. An empirical investigation was conducted. A total of 184 respondent's data were considered. Data were collected by utilizing different social media channels. These responses were validated and considered after initial screening. Constructs of the study were luxury brand authenticity, perceived value, social influence, and purchase intention. A total of five hypotheses were tested by using the Statistical Package for Social Sciences (SPSS). Results of the study show a significant relationship among the considered constructs. Such as brand authenticity and purchase intention, brand authenticity and perceived value, perceived value and social influence, social influence, and purchase intentions were found significant. |
