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EFFECTS OF CULTURAL SPACE ON INTERNATIONAL BUSINESS INTERACTIONS |
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| รหัสดีโอไอ | |
| Creator | GHAZI BEN SAAD and MUZAFFAR ABBAS |
| Title | EFFECTS OF CULTURAL SPACE ON INTERNATIONAL BUSINESS INTERACTIONS |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 13 |
| Page no. | 11A13B: 1-17 |
| Keyword | Cultural distance, Cultural adjustment, Cultural approach, Sociocultural adjustment, Culture and behavior, International management, Globalization. |
| URL Website | http://TuEngr.com/Vol11_13.html |
| Website title | ITJEMAST V11(13) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This paper's main purpose revisits the traditional vision of a cultural approach to international management, and hence proposes some new insights with regard to the present context of transforming societies. Starting from the examination of cultural distance paradoxical effects, we show that both Hofstede's (1980) ideological perspective and Kogut and Singh's (1988) mathematical conceptualization cannot fully explain intercultural interactions. Hofstede's methodology will be discussed to point out some fallacies and how to overcome them; apart from the (ir)relevance of individualism and masculinity indexes, we argue that cultural distance must be regarded entirely independent from uncertainty avoidance. Besides, we suggest that Kogut and Singh's mathematical index is inadequate unless some key properties are included in the construction of such the index. We suggest that temporal instability, asymmetry, intra-country heterogeneity, and transitivity of cultural distances are useful in understanding the process of sociocultural adjustment. |
