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DILEMMA OF SMEs IN BUSINESS DIGITIZATION: A CONCEPTUAL ANALYSIS OF RETAIL SMEs IN MALAYSIA |
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| รหัสดีโอไอ | |
| Creator | Joyce F.Y. Leu, Ridzuan Masri |
| Title | DILEMMA OF SMEs IN BUSINESS DIGITIZATION: A CONCEPTUAL ANALYSIS OF RETAIL SMEs IN MALAYSIA |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 7 |
| Page no. | 925-936 |
| Keyword | Online Shopping, Digitization, Retail business, Digital SME, E-commerce transaction, Digital free trade zone, Digital Economy, DFTZ. |
| URL Website | http://tuengr.com/Vol10_7.html |
| Website title | ITJEMAST V10(6) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Malaysia is one of the most avid countries in online shopping just behind Indonesia, the largest e-commerce market in ASEAN. Even though 2015 was a fruitful year for online business and e-commerce, however, total retail e-commerce market for Malaysia was only 2% of the total market share. Findings from the Department of Statistics for 2016 indicated that 73.1% of SMEs used a computer in 2015, but only 20.1% of them have their own company web sites. In addition, only 4.8% of them involve in e-commerce transactions. Many SMEs do not move fast enough to recognize the changing habits and preferences of their consumers. As a result, they do not evolve their business model to adapt to the changes. The purpose of this paper is to conceptually identify and explain why some retail SMEs hesitate to go online. |
